SEO and Web Design For a One-Page Site

One-page websites take a minimalistic approach by eliminating the complexity that a multi-page site would have. Instead of clicking through to different pages, users simply scroll or up down to access the page’s content. The linear design provides an intuitive browsing experience and lets companies better control the user journey. Other advantages that one-page websites have over their multi-page counterparts include: Lower development costs: There are plenty of tools available you can use to build your own one-page site. And..

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Landing Page Testing: What to Test to Drive More Conversions

Sometimes you can’t explain it. It may appear suddenly or during an encounter with another individual. It’s that uncomfortable feeling we get in our gut that something isn’t right. It may turn out to be something seemingly minor but often trusting our instincts can work in our favour. We might get a feeling that there’s going to be traffic so we take a detour and later discover there was a huge accident on the highway. “Go your gut” then is..

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User Testing Tools to Optimize Your Website’s Usability

We live in a world of rapid change. Companies that don’t adapt risk losing market share to their competitors. It’s a constant challenge that organizations face as their industry evolves and new technology emerges. One example that immediately comes to mind is BlackBerry, a company that was once at the top of its industry but quickly lost its lead when it failed to notice the shift towards touchscreen devices. The following chart from Statista shows just how much BlackBerry’s market..

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5 Ways to Use Social Proof in Your Website Design to Boost Conversions

Human behavior is incredibly malleable. People look to social cues in their immediate environment to guide their own behavior. In the famous elevator experiment, participants were asked to face the opposite direction in an elevator. Meanwhile, unknowing subjects conformed almost immediately.   Psychologists have a name for this social phenomenon: conformity. Simply put it means that people change their behavior based on cues they observe in their environment. Think about the last unfamiliar situation you were put in. Maybe you..

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Website Builders vs Hard Coding: Which is Right For Your Business?

The Internet has had a fundamental impact across all major industries. Now, anyone with a web-enabled device can communicate and transact with people from around the world. While the Internet has only been around since the 90s, it’s almost impossible to imagine life without it. Commerce is one major area that the Internet has completely altered. An online presence meant that geographic location was no longer a limiting factor, making it possible for brands to reach a global audience. But..

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How to Prepare Your Local Business Site For a Mobile First Web

Mobile isn’t a trend. Its growing dominance means that it’s the present and future. Smartphones are now so ubiquitous that you would be hard pressed to find someone without one. New data from comScore shows that total time spent online is now dominated by mobile devices.     Given this shift towards mobile, Google’s announcement of its mobile-first indexing system is not at all surprising. Previously, desktop results would be shown to users across all devices. The problem though is..

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Blogging for Beginners: Why You Should NOT Overthink Your Blog’s Design

  Publishing quality content is at the heart of content marketing. It helps establish your brand as an industry authority which potentially translates to massive returns for your business. Here is definition that the Content Marketing Institute gives:  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”  But how does blogging translate to your bottom line?  A..

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5 Steps to Optimize Your Websites User Experience (UX)

If your site has high bounce rates or low conversion rates, it can often be attributed to poorly designed pages. But there is another key piece that many tend to overlook: User experience (UX) design.  UX design is the process of enhancing the experience that users have with a product. While web design focuses on the more visual aspects of a site, UX design takes it a step further. It entails optimizing different aspects of a site to create a..

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5 Ways to Design Awesome Testimonial Pages

Think about the last purchase you made online.  Did you read any reviews?  Chances are that you did.  The Internet makes it easy to quickly search for product reviews prior to completing a purchase. If you see that a product has been highly rated, you are far more likely to follow through. But seeing a product with an overwhelming number of one star ratings is likely to make you reconsider. Consumers even turn to reviews when searching for local businesses…

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7 Emerging Trends That Will Continue to Shape Web Design in 2017 

   Web design is a constantly evolving industry.  Some trends that were once wildly popular (e.g. Flash animations) are hardly used anymore while others have started gaining immense traction. Predicting which trends will draw attention is always difficult given the nature of the industry. But certain patterns start to emerge until it becomes impossible not to take notice. The following looks at several trends in the web design industry that have gained traction in 2016 and will likely continue well..

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