5 Ways to Use Social Proof in Your Website Design to Boost Conversions

Human behavior is incredibly malleable. People look to social cues in their immediate environment to guide their own behavior. In the famous elevator experiment, participants were asked to face the opposite direction in an elevator. Meanwhile, unknowing subjects conformed almost immediately.   Psychologists have a name for this social phenomenon: conformity. Simply put it means that people change their behavior based on cues they observe in their environment. Think about the last unfamiliar situation you were put in. Maybe you..

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Website Builders vs Hard Coding: Which is Right For Your Business?

The Internet has had a fundamental impact across all major industries. Now, anyone with a web-enabled device can communicate and transact with people from around the world. While the Internet has only been around since the 90s, it’s almost impossible to imagine life without it. Commerce is one major area that the Internet has completely altered. An online presence meant that geographic location was no longer a limiting factor, making it possible for brands to reach a global audience. But..

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How to Prepare Your Local Business Site For a Mobile First Web

Mobile isn’t a trend. Its growing dominance means that it’s the present and future. Smartphones are now so ubiquitous that you would be hard pressed to find someone without one. New data from comScore shows that total time spent online is now dominated by mobile devices.     Given this shift towards mobile, Google’s announcement of its mobile-first indexing system is not at all surprising. Previously, desktop results would be shown to users across all devices. The problem though is..

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Blogging for Beginners: Why You Should NOT Overthink Your Blog’s Design

  Publishing quality content is at the heart of content marketing. It helps establish your brand as an industry authority which potentially translates to massive returns for your business. Here is definition that the Content Marketing Institute gives:  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”  But how does blogging translate to your bottom line?  A..

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5 Steps to Optimize Your Websites User Experience (UX)

If your site has high bounce rates or low conversion rates, it can often be attributed to poorly designed pages. But there is another key piece that many tend to overlook: User experience (UX) design.  UX design is the process of enhancing the experience that users have with a product. While web design focuses on the more visual aspects of a site, UX design takes it a step further. It entails optimizing different aspects of a site to create a..

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5 Ways to Design Awesome Testimonial Pages

Think about the last purchase you made online.  Did you read any reviews?  Chances are that you did.  The Internet makes it easy to quickly search for product reviews prior to completing a purchase. If you see that a product has been highly rated, you are far more likely to follow through. But seeing a product with an overwhelming number of one star ratings is likely to make you reconsider. Consumers even turn to reviews when searching for local businesses…

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7 Emerging Trends That Will Continue to Shape Web Design in 2017 

   Web design is a constantly evolving industry.  Some trends that were once wildly popular (e.g. Flash animations) are hardly used anymore while others have started gaining immense traction. Predicting which trends will draw attention is always difficult given the nature of the industry. But certain patterns start to emerge until it becomes impossible not to take notice. The following looks at several trends in the web design industry that have gained traction in 2016 and will likely continue well..

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5 Steps to Designing a Better Logo For Your Business Web Design Perth

Your logo is a visual representation of your brand. It brings to mind everything a company stands for. Think about the golden arches from McDonald’s or the rather minimalistic apple logo with a bite taken out of it from Apple. Both logos are not only easy to immediately recognize right away, but it is clear what they offer—fast food and tech products. Your company may not have the brand recognition as these two companies do. But the importance of a..

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5 Easy Web Design Fixes That Can Save Your Site

Your website is a valuable marketing asset. Prospective customers landing on your pages can learn more about your products or services and even make a purchase directly through your site or fill out a lead form. A well built site can drive a considerable amount of traffic and sales to your business. But web design is one aspect that cannot be overlooked. Nothing is more frustrating than landing on a site that takes too long to load or has text..

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9 Web Design Trends You Must Know for 2016

Just when you thought you’d cracked your latest web design, a new trend crashes in to make things look outdated. The world of web design is in a constant state of change. The capacity for web designers is ever increasing, which means we have more freedom. Just take a look at the Facebook website 10 years ago to see how far we’ve come! In just a short period of time, the entire world of web design has changed dramatically. With..

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