Web design is an essential aspect in optimizing a website. Optimization of a website is important because it proves to send more traffic to the website when its link is seen in the first page in the search engines. Having a good web design which is usable, pleasing, delivers information and builds up brand is vital for optimization yet is far from being always easy to achieve. Those who don’t have a clue on how to create or build a decent web design for their website should consider hiring someone who can.

What’s great about web design is the fact that there are many options in making a design that suits your needs for your website. But also because of these many options that most people just miss the mark and come up with a web design that doesn’t really give inspiring results when it comes to web traffic. Some just miss the fact that having a colorful or grand web design is not a guarantee that people will be swarming in to marvel at your website.

Here are some of essential principles for a good web design. Whatever approach you want to take in building that website, these principles can still be applied. Of course, there are other principles that others observe but these here have been proven to work for almost everyone.

When people visit your website, you want them to read and absorb the information that you have placed in the site. There are different tools that the website owner should consider in order to lead the visitors of the site to see what you want them to see. You must consider the position where you place your information, the color you need to use to catch their attention, the contrast that will make the information stand out, the size of the information and other tools that will guide the visitors to the message. Lead them where you want them to go – the most common trick is to use an arrow pointing to the message.

Another common mistake in web designs is the spacing. Don’t overstuff your website with information that have the letters seem to be gasping for air because of the lack of space. Spacing makes things clearer in your website contrary to what some people would think. Many web designers succumb to the temptation to fill up every space of a page. You will hear terms such terms as line spacing, padding and white space when you touch on the aspect of spacing.

Navigation in a website is probably one of the most important principles that all web designers and website owners should take a look into. If people find your website too complicated to navigate, they will just leave and go somewhere else—they will do so even if you have good stuff in your website. Making it easy for visitors to navigate through your website will help you get them to where you want them to be—this is how you attract them to read, buy or promote your site.

You will find more principles to observe when building a website but these here will already give you an idea on what matters.

 

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