The key to gaining organic traffic to your business website is engaging in search engine optimisation (SEO). Your objective is to rank on the first page of search results via the major search engines. Therefore, you must make your website search engine friendly. In so doing, you reap the benefits of quality traffic that results in more sales.
It’s true that relevant, informative content is vital to gaining targeted traffic. Writing SEO articles and placing these articles on your website can attract your niche audience to your website. However, these articles must be search engine optimised to be effective. Consider the following tips for optimising your articles to garner increased traffic:
Consider Your Title
After deciding on your keyword(s), put those words into your article title. Titles attract readers and search engines when the proper keywords are included. The title shows up prominently in major search engine results. Your title as a whole reflects what you article is all about. For search engine optimisation the keywords of the article focus on what your target market is actually searching for – it’s the words they use.
Consider Your Meta Description
Your Meta description is a very brief piece of your article. When people search online the results typically come up with the article title and the Meta description underneath. This gives further indication of your articles topic. If the Meta description does its job, it leads to people clicking on the link to your website article. Therefore, the Meta description must be short, clear, and intriguing to encourage ‘clicks’.
It’s All About Quality Content
With your keywords strategically included your article content must be of first-rate quality. Your audience is searching for useful, timely, new information on different topics. Focus your content to your keywords so you do not stray off topic. Additionally, include those keywords in the first paragraph, just enough in the subsequent paragraphs, and in the last paragraph.
Focus on providing top-notch content that answers your readers’ questions. Remember, though, to make sure your articles read smoothly and naturally. Weave the keywords in so they blend in seamlessly with your content.
Don’t Overdo Keywords
Don’t pepper your article with so many keywords that it reads unnaturally. You will turn off and tune out your readers. Respect the intelligence of your audience – give them excellent information first. Put in just enough keywords to attract search engine attention, without having them penalise you for keyword stuffing.
Don’t Forget to Link Out
Linking out to other pages within your site and around the Web shows the search engines that you’re relevant. This helps your search engine optimisation efforts. Consider linking to other relevant pages on your website. Consider linking to quality content relevant to your topic elsewhere on the Web.
Implement the above search engine optimisation tips for every article you write for your website. Speak the same language as your niche audience so you provide them what they are searching for each day. Choose the proper keywords as befits your topic and be strategic in melding them into your copy. The result is the type of traffic that converts into sales of your products and services.