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Use These 4 Proven Design Tips to Increase E-Commerce Sales

Having a strong online presence is key to driving business objectives. Visitors are able to engage directly with your brand and make a purchase for a product or service. A cohesive marketing strategy helps your website rank higher in the search engines and attract customers through different platforms. But even traffic is no guarantee your store will produce results. Visitors are quick to make an impression. A website that is built to low standards or has a poor user experience..

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How Website Optimisation Drives Business Objectives

Traffic figures are steadily rising as expected with the latest marketing campaign. But a deeper look at the numbers reveal that sales are stagnating. A website can generate tens of thousands of hits a day and still fail to bring in sales. The reason is poor website optimisation. High rankings in search engine such as Google have the potential to bring highly targeted traffic. But that traffic is essentially worthless if it fails to bring results. Poor user experience ultimately..

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How to Get Started With SEO on a Limited Budget

The search engine landscape is constantly changing to deliver better and more relevant results. An algorithm update from Google was recently released to prevent poor quality sites from ranking. This is good news for the end consumer but creates challenges for business owners and marketers. Attempts to manipulate rankings through questionable tactics is likely to be met with ranking penalties. The updates then are designed to reward websites that actually provide value and useful information. And this will continue to..

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How a Strong Social Media Strategy Benefits Your SEO

Google recently released an update to its ranking algorithm dubbed Panda 4.0 in an effort to improve search results. Sites in violation of the webmaster guidelines were heavily penalised while quality content sites were rewarded with better rankings. The update has made it clear that SEO has dramatically changed. Diversifying marketing efforts is more important than ever as relying on a single channel is incredibly risky. Keyword focused content and link building were highly effective in the past. But these..

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3 Steps to Protect Your Website From Future Algorithm Ranking Updates

Websites are highly valuable assets that can be leveraged to drive business objectives from increasing brand authority to attracting new customers. But how can you effectively compete against the other websites in your industry? It helps to first understand how consumers online typically find information. A report from Fleishman-Hillard found that 89% of consumers turn to search engines such as Google for purchasing decisions on products, services, and local business information. This figure punctuates the need for a cohesive search..

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3 Proven Strategies to Drive More Traffic to Your Website

Targeted traffic is a crucial aspect that forms the basis of a strong digital marketing campaign. It drives business objectives and establishes brand recognition. Even a well designed website will fail to produce results without visitors. The fact remains that your website needs traffic but how do you get started? The following are three proven marketing strategies to attract more traffic to your website and increase sales. 1. Optimise Your Website For Higher Visibility One report found that 89% of..

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How a Holistic Digital Marketing Strategy Can Increase Your Bottom Line

Having a website is no longer enough to compete online. The landscape is increasingly competitive and consumers have more choices than ever before. Effective digital marketing is necessary to give your business a competitive advantage and distinguish your products or services. But relying on a single marketing strategy is incredibly risky. It puts your business on a shaky foundation that can collapse at any moment. SEO works well to generate targeted traffic by making a website more optimised. But a..

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How to Conduct an SEO Audit For Improved Website Performance

Performing a comprehensive audit of your website is extremely valuable. Given the constant algorithm changes in the search engine and potential risk of being a target of link spam, audits are necessary to identify and address all potential website issues. Website audits include: Assessing how optimised each page is for the search engines Identifying and addressing potential identifying penalties Conducting a detailed analysis of backlinks Checking how secure the website is against attacks Addressing overlooked opportunities to convert visitors An..

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5 Marketing Strategies to Increase Visibility on Social Media

The online marketing landscape has gotten increasingly competitive. More companies have already begun to allocate more funds towards digital marketing. One study suggests that global online ad spending will soon overtake newspaper and magazine expenditures in 2015, an unprecedented shift. This has already become evident as more people go online for the first time around the world and as usage of smartphones proliferate.   Companies are scrambling to ensure their brand is in front of the right market. Social media..

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The New Standard of Link Building Can Help SEO’s

When an SEO used to talk about link building, prior to April 2012, this usually meant building thousands of links to a website in order to increase Google rankings. The process itself wasn’t difficult; you could buy cheap software that would automatically create hundreds of profiles on sites, that would then, in turn, create thousands of links from those profiles. This was easy, affordable, and effective — you could make money from these tactics. Then, Google released the Penguin update..

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