Mobile is incredibly important as widespread adoption increases for smartphones and tablets. More consumers than ever rely on mobile devices to search online for product reviews and local business information. Neglecting a mobile strategy could be costing your business lost sales.
And there is enough research to support this statement. A survey from Google found that 67% of mobile users are more likely to make a purchase when visiting a mobile friendly website. The same survey reveals that 52% of users are less likely to engage with a company that offers a poor mobile experience.
Having a mobile website is a critical component of building a strong brand online and connecting with your audience. A website is a highly valuable marketing asset so it makes sense to ensure that it is properly optimised for visitors across all devices. This is no longer an option but a requirement to stay competitive online.
The following are three reasons why your business must have a mobile friendly website.
1. Increased Traffic
Google strives to deliver the best possible experience for its users. Which is why algorithm updates are constantly released to improve search results. New ranking changes have been made that favour mobile friendly pages for users on mobile devices.
This means your pages could be ranking lower in the search engines if they are not properly optimised. Lower rankings ultimately translate to less targeted traffic for your business. But offering an optimised mobile experience for your users means the exact opposite.
2. More Sales
As the survey from Google reveals, users that land on a mobile friendly website are much more likely to purchase a product or service. This makes sense as unoptimised pages offer a poor experience and make it difficult for visitors to navigate through. An optimised mobile site makes it easy for visitors to find relevant information and purchase from your company.
Users on mobile devices also typically have different objectives compared to those on desktop computers. One example is that mobile users want to find information quickly especially when searching for a local business. Making this path simple and intuitive increases conversion rates and generates more sales.
3. Higher Engagement
One challenge companies typically face is customer engagement. Everything from how a page looks to the way a product is presented influences consumer behaviour. Even pages that take more than a few seconds to load can cause visitors to exit in frustration.
By offering an optimised mobile experience, visitors more likely to engage with your brand and even revisit your website on a desktop computer. But fail to make an impression and you can expect a low conversion rate. Having a mobile friendly website increases engagement and helps your business capture more opportunities instead of losing them to competitors in your industry.
Mobile Website Checklist
The importance of a mobile optimised website cannot be stressed enough as more users access the web through smartphones and tablets. Ask yourself the following questions when accessing your pages on a mobile device:
- Is there an option to view the desktop version?
- Is the website easy to navigate?
- Do pages load in less than three seconds?
- Does the website look good on different devices?
- Is it easy for users to make a purchase?
- Can visitors easily access all pages?
- Is the call to action visible on every page?
- Is the content easy to view and read?
Making the final check ensures that no details are left to chance. It also reveals any shortcomings that your site may have on a smartphone or tablet. Addressing these issues and having a mobile website developed for your business offers a significant return on investment.
More consumers are using mobile devices to search online. Your business could be losing potential customers without a mobile friendly website. It also means losing a competitive advantage to other businesses that have optimised pages for their users.
If you have yet to invest in a mobile design, we can help. Our specialists work closely with you to plan and develop a mobile website that generates results for your business. Contact us today to request a quote for our web design services or to speak to one of our professionals.