Targeted traffic is a crucial aspect that forms the basis of a strong digital marketing campaign. It drives business objectives and establishes brand recognition. Even a well designed website will fail to produce results without visitors.
The fact remains that your website needs traffic but how do you get started? The following are three proven marketing strategies to attract more traffic to your website and increase sales.
1. Optimise Your Website For Higher Visibility
One report found that 89% of consumers surveyed indicated using search engines for purchasing decisions. This is a staggering figure and only demonstrates the need for a strong search engine optimisation (SEO) strategy.
The first step is to identify target keywords for your website. Google AdWords Keyword Planner is an invaluable tool to start the keyword research process. To get started, log into your account and enter in your main keyword:
Then click Get ideas. On the next page, click Keyword Ideas. This gives you a list of relevant keywords which you can then sort by search volume:
Use keywords that are relevant to your website then optimise the following aspects for each page:
- Title tags
- Meta descriptions
- Image ALT text
Caution needs to be taken here as over optimising your content can lead to ranking penalties. Remember to focus on providing value to your visitors. This step will help to improve the visibility of your pages in the search engines.
2. Create Valuable Resources
Creating and distributing content that addresses common problems in your market is at the heart of a content marketing strategy. One of the best ways to establish authority is by creating valuable resources. Examples include:
- Case studies
- Event coverage
Delivering valuable information builds trust with your market and increases brand awareness. Another advantage is that engaging content is more likely to get shared across social media networks. Creating resources is highly effective to drive targeted traffic to your website.
But the key is to provide value.
Content that fails to resonate with your audience will likely produce poor results. Keyword research tools and message boards are great starting points to identify common issues in your market. Then focus on creating exceptional content while remembering to optimise each piece.
This is where having a blog can be especially invaluable.
Your blog is easily one of the most powerful tools. Publishing content on a consistent basis gives your website more opportunities to rank for relevant keywords and can even generate new leads. Implementing a content strategy will allow your business to generate a positive return on investment.
3. Respond to Prospects on Social Media
Social media networks such as Facebook, Twitter, Google+, and LinkedIn boast a large number of active users. Seek out ways to get involved. This can include:
- Participating in relevant discussions
- Providing detailed answers to a problem
- Sharing content from your followers
- Giving away resources
- Engaging key influencers
The main idea is to look for opportunities where you can engage with prospects. Always make it a priority to add value to the conversation whether it is answering a question or providing assistance. Spamming links to your product or service will only get your account banned.
Monitoring multiple networks at a time can be rather time consuming. Consider using a tool such as HootSuite for social listening. This allows you to identify specific terms across different networks.
This strategy may not result in a huge amount of traffic but can still help increase brand awareness and get more exposure for your website.
Your website will fail to gain any traction without targeted traffic. Optimising your pages, creating valuable resources, and seeking opportunities on social media are proven strategies to drive traffic to your website. Implementing a campaign gives your business a significant competitive advantage.
Is your website failing to attract traffic? Contact us today to request a marketing consultation. Our professionals work closely with you to develop and implement a campaign that takes your business to the next level.
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